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Global business executive with 15+ years experience in the international foodservice industry - including senior management roles at industry leaders like RATIONAL AG, BRITA or Liebherr with up to 250 million Euro P&L responsibility.
Max started his career as a chef in Michelin starred kitchens, worked in Europe, the US and Asia, holds an Executive M.B.A in general management as well as a doctoral degree from the University of Worcester about sales strategy development within the foodservice industry environment.
Strategic technology expert and executive in robotics, AI, and deep tech – specialized in transforming visionary and disruptive concepts into customer-centric, scalable solutions.
Currently Managing Director of TUM Venture Labs Robotics / AI, one of Europe’s leading startup incubators founded by TUM and UnternehmerTUM. He previously shaped IoT innovations such as the disruptive kitchen robot concept “Mykie” at BSH. As Head of Development at Truma, he managed multi-million euro annual budgets. He holds several patents and is the author of numerous peer-reviewed publications, with deep expertise in developing user-focused systems, particularly in professional service robotics.
As a regular guest lecturer at leading institutions and international events on innovation, digital transformation, and robotics startups, he acts as a bridge-builder and mentor. He also advises and invests in startups and venture funds.
Former CEO of a warehouse robotics startup. Ilona held senior roles at Gorillas, Zalando, and Panalpina—leading multimillion-euro supply chain programs and commercial teams across Europe, Asia, and North America.
Blends operational depth with a sharp commercial edge. Expert in complex sales cycles, C-level negotiations, and scaling tech from concept to market.
Also a university lecturer in IT & Logistics, teaching tech implementation and business transformation to Master’s students.
Fluent in Chinese with an MBA from Frankfurt School of Finance.
Over a decade of experience in robotics, automation, and advanced manufacturing.
At Arrival: Led global industrialization as Director of Manufacturing Engineering—delivering end-to-end production systems across the electric vehicle portfolio.
At Nissan UK: Drove deployment of robotic assembly lines, innovative manufacturing processes, and autonomous delivery systems across multiple vehicle models.